The target audience is single men and women looking for romance. Specifically, men and women over the age of 50 who are recently widowed, divorced, separated, or an empty-nester and living in the United States. For those who live in the San Diego area, additional consulting services may be possible.
Demographic: Nearly 40 million people are dating online. 10% of the overall adult population in the United States log onto a dating site every month. Specifically, for adults over 50 years, nearly 40 percent are single, divorced, or widowed and 12 percent of them having tried online dating.
Many over the age of 50 are at the height of their income earning potential and are willing to spend money on themselves.
Psychographic: Much of the stigma attaching to online dating is gone, but still lingers for those over the age of 50. Spending time online and using mobile technology is still foreign. They are more vunerable to scams because they lack an understanding of the medium.
Many are at the stage in life when their immediate family members have either moved away, or they themselves have moved for employment or retirement. In other words, they are completely alone for the first time in life and do not have a social network for a meeting romantic partner.
Those divorced or recently single feel frustrated with the split in their assets and income.
Those coming out of a divorce have taken a hit to their self esteem and may be looking for affirmation and acceptance.
Seniors want to enjoy fun activites and but are not used to venturing out alone. They want success in finding a partner to enjoy life.
Behavioristic: They believe online dating is a quick fix to their challenges and become quickly disillusioned. They will look for assistance or give up with online dating. One in 5 online daters have asked for help with writing their profiles. Women are more social and will ask a friend for help. Men tend to not ask other men for help and may be more open to professional assistance in writing a profile or help with online communicating.
No comments:
Post a Comment