One of the most important aspects of online dating are the pictures. So, absolutely visual platforms are perfect and probably the most effective way to reach my customer base.
It's unlimited the ways I can make visuals or my customers can make and share with me relevant visual content. Videos on Youtube and Facebook explaining how to use the dating applications or a video version of my blog. Pictures of infographics on Facebook and Pinterest of what works and what doesn't. Listicles of top dating issues, quote graphics on romance, images of what to wear along with any number of dos and don'ts - it's endless. Even screenshots of profile fails or successes with the identifiable information blurred out is an option as long as it doesn't come across as mean spirited or a breach of privacy (that one I have to think on).
The limiting factor is my demographic. Folks over 50 years are on Facebook for sure. They are already on those sites because their grandchildren are there.... and so are their old high school sweethearts. In fact, 64% of adults over 50 are on Facebook. And Youtube has a high acceptance in my demographic. While older women are on Pinterest, it may be less effective in my target audience. Maybe Pinterest is valuable as a way to bring customers in through online searches. As for Twitter, the use is under 11%, so most likely not the best place for me to focus my efforts. Same for Snapchat, Google +, and Instagram. LinkedIn is widely used and a great place to post introductory videos of the services I offer.
Here's the thing, folks over 50 years old, and even more so for those over 60 years old, may have the highest divorce rate, but also have the lowest understanding of the web. I have helped numerous friends with online dating, but first I almost always have to help them set up a Gmail account, or teach them how to edit or upload images, and even explain to them that it could be anyone on the other side of that computer communicating with them. A significant amount of folks over 60 years old don't even try to learn about technology and are totally dependent on their children or grandchildren for guidance. So for my business to reach my customers online, I have to stay aware their lack of understanding and stick with where they already hang out - which is Facebook and Youtube.
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